COMMICAST

Detail Cakupan

Country of Authors : INDONESIA & CHINA COMMICAST is an interdisciplinary journal, although centered on Literature, Culture, and Communication, it is open and welcomes contributions from a wide range of disciplines and approaches that meet at the intersection of Literature, Culture, and Communication Sciences. The editorial board is pleased to present Volume 7, Issue 1 (March 2026), which brings together a collection of scholarly articles focusing on contemporary issues in media, communication, and cultural studies. This edition highlights the dynamic interplay between digital media, consumer behavior, and socio-cultural representations within the Indonesian context. All contributions in this issue are authored by researchers from Indonesia, offering a rich and contextualized understanding of local phenomena while engaging with broader theoretical and global discussions. The articles collectively reflect the evolving landscape of communication practices in the digital era, particularly in relation to social media platforms, digital marketing, and audience engagement. Several studies in this issue examine audience perceptions and experiences, including paid news subscriptions, social commerce environments, and consumer responses to brand campaigns such as eco-friendly marketing initiatives. These works provide valuable insights into how trust, perceived quality, and digital interaction shape consumer decision-making processes. In addition, this issue explores the representation of identity and cultural norms in various media forms. From literary analysis of family norms in contemporary short stories to examinations of masculinity in Gen Z TikTok content and lifestyle representation in cosmetic advertising, the articles offer critical perspectives on how media constructs and reflects societal values. The prominence of platforms such as Instagram and TikTok within these studies further underscores the significance of social media as a central space for communication, identity formation, and commercial activity in today’s digital society. The editorial board extends its sincere appreciation to all authors and reviewers for their valuable contributions. It is hoped that this issue will enrich academic discourse, provide meaningful insights for researchers and practitioners, and encourage further exploration in the fields of media and communication studies.